Kanvasser · Revenue Diagnostic

Find the one number
in your funnel
costing you
the most money.

See exactly where your funnel is losing money — benchmarks built from $23M in home improvement marketing spend across bath, roofing, windows, and solar.

$23M
In contractor marketing spend analyzed
15 Min
Average time to full diagnosis
9
Inputs. No guesswork required
Real
Industry benchmarks, not averages
01
Revenue Inputs — Enter Your Actual Performance Data

Enter your actual performance data. Your diagnosis is benchmarked against $23M in tracked contractor spend.

Company Name *
Required to generate your revenue diagnosis
Monthly Marketing Spend
Total ad budget across all channels
$
Total Leads Generated
Raw inbound volume — all sources
Leads That Set an Appointment
Reached a human and booked a date
Appointments That Ran (Shows)
Rep sat in the home, ran presentation
Demos That Received a Quote
Homeowner got a price on the spot
Quotes That Closed
Signed contracts this month
Closed Jobs That Cancelled
Contracts rescinded before install
Average Job Ticket
Average contract value per closed job
$
Number of Active Sales Reps
Reps currently running in-home demos
02
Revenue Signals — Scored vs. Real Benchmarks
Cost Per Lead
—
Target $80–$220
via Meta / LSA
Set Rate
—
Target 55–70%
of raw lead volume
Demo / Show Rate
—
Target 75–85%
of set appointments
Close Rate
—
Target 28%+
ticket-adjusted
Cancel Rate
—
Target under 10%
Critical at 15%+
Cost Per Demo
—
Target under $350
Critical at $500+
Revenue Per Lead
—
The single most
important number
Mkt Cost % of Rev
—
Target 8–12%
Danger zone: 17%+
Eff. Close Rate
—
Close rate adjusted
for cancellations
03
Industry Benchmark Reference
Metric Healthy ✓ At Risk Leaking ✗
CPL (Meta / LSA)$80–$220$221–$280$280+
Set Rate55–70%45–54%Under 45%
Demo / Show Rate75–85%65–74%Under 65%
Close Rate (sub-$10K)35%+28–34%Under 28%
Close Rate ($10K–$25K)28%+22–27%Under 22%
Close Rate ($25K+)22%+16–21%Under 16%
Cancel RateUnder 10%10–14%15%+
Cost Per DemoUnder $350$350–$500$500+
Mkt Cost % of Revenue8–12%13–16%17%+
Overall Funnel Score
—
—
Enter Your Numbers
Fill in the 9 inputs to the left. Your score, leak detection, and fix priorities appear here instantly.
Primary Revenue Constraint
—
Next Action
—
Score Breakdown — 6 Scored Metrics
CPL
—
Set Rate
—
Demo Rate
—
Close Rate
—
Cancel Rate
—
Mkt Cost %
—
Next Step
This is the diagnosis. Verisyn HQ is how you fix it.
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Revenue Diagnosis
Get Your Revenue Diagnosis
Your funnel has been scored. This identifies what's limiting your revenue, what it's costing you, and exactly what to do next.
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Confidential · Revenue Diagnostic Memo
Revenue Constraint Analysis
Framework
McKinsey SCR
Prepared by
Kanvasser · Verisyn HQ
Date
—